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Mommy Margaret’s Message

This year, AAAbed proudly introduced six new premium baking mixes under the Dawn brand. These innovative products are designed to meet the increasing demand for high-quality baking solutions while offering versatility and convenience for professional and artisanal bakers alike.

The New Lineup

• Vanilla Sponge Cake Mix (20000513)
• Chocolate Sponge Cake Mix (20000514)
• Vanilla Crème Cake Base (10004640)
• Chocolate Crème Cake Base (10010360)
• Donut Mix (20000515)
• Potato Roll Mix (20000516)

Each product has been crafted to deliver exceptional flavor, texture, and consistency, helping bakers achieve outstanding results every time.

Composting

AAAbed recently participated in HORECA Riyadh 2024, a premier exhibition for the food, beverage, and hospitality industries in Saudi Arabia. The event, held at the Riyadh International Convention & Exhibition Center (RICEC), brought together over 17,000 attendees, including local, regional, and international buyers, alongside industry leaders and innovators.

A hub for innovation and networking

HORECA Riyadh 2024 served as a melting pot for showcasing the latest trends and products across various categories such as bakery, sweets, chocolates, dairy products, and kitchen equipment. The exhibition also hosted live competitions like the Hospitality Salon Culinaire and the Barista and Mocktail Championships, which attracted participants and visitors from around the globe.

Aaabed’s Impact

At our booth, AAAbed unveiled innovative baking solutions and highlighted the superior quality of our ingredients, particularly for artisanal and professional baking. Engaging demonstrations and product showcases attracted a steady stream of visitors, including chefs, distributors, and industry stakeholders. This presence reinforced AAAbed’s commitment to advancing the art of baking in Saudi Arabia and beyond.

A Strong Platform For Business Development

The event provided a robust platform for networking, collaboration, and business growth. With an estimated total of SAR 1.8 billion in deals signed during the exhibition, AAAbed is working on contributing to this thriving marketplace by forming new partnerships and strengthening existing relationships.

Looking Forward

HORECA Riyadh 2024 was an extraordinary experience for AAAbed, allowing us to connect with our audience and share our passion for baking. We look forward to participating in future editions and continuing to contribute to the Kingdom’s flourishing food and hospitality sector, in line with Vision 2030

2024 has been a transformative year for the bakemate factory, Marking significant milestones in quality enhancement and Production capacity expansion. These efforts reflect our commitment To excellence and our ambition to strengthen our market presence Both locally and globally.

Making waves with new tech launch .

Uplifting Product Quality

In 2024, BakeMate successfully implemented rigorous quality standards, achieving two prestigious certifications:

• ISO 9001: A testament to our robust quality management system, ensuring consistent product quality and customer satisfaction.
• FSSC 22000: Recognizing our adherence to the highest food safety standards, reinforcing trust in our brand and products.

These certifications highlight our dedication to delivering premium products to our customers while maintaining operational excellence.

Capacity Expansion for a Bright Future

As we gear up for Q1 2025, BakeMate is on track to triple its production capacity—from 11,500 tons to 35,000 tons annually. This monumental expansion is designed to:

• Meet the growing demand for our high-quality products.
• Position BakeMate as a key player in the global market.
• Enhance our ability to serve both existing and new markets with unmatched efficiency.

With this increased capacity, we unlock vast potential to expand our market share both internally and globally, paving the way for BakeMate to become a recognized leader in the baking ingredients industry.

A Vision for the Future

These advancements reflect our unwavering commitment to innovation, quality, and growth. As we move forward, BakeMate is poised to meet the needs of an ever-evolving market, delivering exceptional value to our customers and partners worldwide.

Stay tuned as we continue to share updates on this exciting journey!